This chart illustrates the differing impacts of the 1990-91 recession on large law firms' profitability: highest-end law firms suffered longest (four to seven years) and lower-end, less profitable law firms recovered faster (zero to two years).
Presentation to the Northern Ohio Legal Marketing Chapter, Cleveland, September 15, 2004
Ann shares the detailed four scenarios from her scenario planning workshop for senior marketers at LMA's 23rd annual conference (co-presented with Outward Insights).
Ann made this presentation in June 2007 to UK- and US-based firms at Lexis/Nexis-sponsored "Marketing Masters" programs in London and Paris. Other Marketing Master speakers featured were Leigh Dance, Ross Fishman, Barbara Miller, and Norm Rubenstein.
On March 14, 2008, at the LMA's 22nd annual conference in Los Angeles, Ann spoke on the role competitive intelligence plays in helping a law firm, a practice group, or a client team develop a winning strategy. These slides accompanied her presentation.