Ann Lee Gibson advises law firms on projects and issues surrounding new business development. She consults with firms and trains and coaches lawyers in the areas of high-stakes competitions, sales presentations, and competitive intelligence. She also works with firms that want to grow strategically by helping them develop competitive intelligence and proposal systems.

Since Ann began her consulting practice in 1998, she has helped law firms compete for and win more than $500 million in new business.

When she was in-house, Ann worked with firm leadership and individual lawyers to identify and respond to business development opportunities. She and her departments developed winning proposals and other materials for use with prospects, and planned and coached lawyers’ sales presentations. She led client satisfaction feedback programs and facilitated client feedback panels.

She has authored dozens of articles on new business competitions, competitive intelligence, and the changing legal marketplace.  Her writings have been published in The National Law Journal, Marketing for Lawyers, Strategies, California Daily Journal, and the American Bar Association’s Law Practice. She and her work in competitive intelligence were profiled in the February 2005 issue of The ABA Journal. Ann edits the monthly “5 Things” column in the ABA magazine, Law Practice.

Ann speaks regularly at law firm retreats and at legal industry conferences and seminars, including the Legal Marketing Association, the Marketing Partner Forum, and the CMO Forum. She also facilitates conversations among corporate general counsel and law firm management who gather to discuss issues of importance.

In 2006, she was inducted as a Fellow into the College of Law Practice Management.

Ph.D., The University of Texas at Austin, 1973
Educational Research and Program Evaluation

B.S., Mississippi College, 1968
Chemistry, German

Johannes Gutenberg Universität, Mainz, Germany, 1966-67

Gibson, Dunn & Crutcher, LLP, 1996-97

Nossaman, Guthner, Knox & Elliott, LLP, 1991-96

Faculty, Annual Conferences
1999, 2000, 2001, 2003, 2004, 2005, 2006, 2008

Research Committee
Member, 1998-2005

National Board of Directors
Member-at-large, 1998-2000

Co-chair, 1998 National Conference
Los Angeles, California

Los Angeles Chapter
Vice-President, 1993-94

Member, Law Practice Management Section

Editorial Board, Marketing Editor and Columnist, Law Practice Magazine, 2002 - present